TLEAZ has a clear and defined purpose, serving as a common voice for its members in various areas:

1. Collaboration: TLEAZ acts as a unified voice for its members, fostering collaboration and engagement in non-competitive areas with all stakeholders, particularly with the regulator, the Tobacco Industry Marketing Board (TIMB).

2. Advocacy: The association represents its members in dealings with both local and international organizations that impact or share common interests with the tobacco industry.

3. Membership qualification: This requires a minimum of one million kgs of unmanufactured lamina tobacco per year, ensuring a robust and committed membership base.